From time to time, TVE Asia Pacific works with
development organisations or research institutes, helping them to
formulate communication or mass media strategies for their public
interest issues, campaigns or programmes.
The first such collaboration was in 2001-2002
with the UN Environment Programme (UNEP). It resulted in The
Communication Strategy for Global Compliance with the Montreal
Protocol, which identified a set of key messages on
global ozone depletion that informs and influences ozone related
public communications by governments, industry, civil society and
the media.
In 2004, UNEP Regional Office for
Asia and the Pacific contracted TVEAP to prepare a Regional
Awareness Action Plan for compliance with the Montreal Protocol in
the Asia Pacific. The process included organising a ‘Regional
Consultative Meeting to finalise a Regional Action Plan for the
implementation of the Communication Strategy for Global Compliance
with the Montreal Protocol’ (Manila, Philippines; 28 - 29
January 2004). This involved 25 senior officials representing
ministries or departments of environment from 10 Asia Pacific
countries, who were trained in aspects of communications planning
and media relations. The process resulted in Saving our Sky: Regional
Awareness Action Plan for Compliance with the Montreal Protocol in
Asia and the Pacific (2004).
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