Our vision is:
People in the Asia Pacific region are well informed to pursue their own development.

Our mission is:
Use audio-visual and new media to raise public understanding and engagement in sustainable development, humanitarian and social justice issues in the Asia Pacific.

We believe that public discussion and debate are essential for solving problems and seeking solutions.

We work closely with television broadcasters, civil society groups and educational organisations across the Asia Pacific to tell authentic and engaging stories of how individuals, communities and countries pursue better lives and a better planet.

Our overall strategy is to use ‘moving images to move people’.